Service quality and institutional reputation on student’s loyalty

This study highlights the effect of service quality and the reputation of private higher institutions in building student loyalty. This research uses a quantitative approach with a survey method. The research respondents were 185 students from PGRI Palembang University. Analysis techniques using var...

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Bibliographic Details
Main Authors: Muhammad Bakrie, Tri Widayatsih, Ning Herlina
Format: Article
Language:Indonesian
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2022-09-01
Series:Jurnal Konseling dan Pendidikan
Online Access:https://jurnal.konselingindonesia.com/index.php/jkp/article/view/837
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