Service quality and institutional reputation on student’s loyalty
This study highlights the effect of service quality and the reputation of private higher institutions in building student loyalty. This research uses a quantitative approach with a survey method. The research respondents were 185 students from PGRI Palembang University. Analysis techniques using var...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET)
2022-09-01
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| Series: | Jurnal Konseling dan Pendidikan |
| Online Access: | https://jurnal.konselingindonesia.com/index.php/jkp/article/view/837 |
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| _version_ | 1832584349659168768 |
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| author | Muhammad Bakrie Tri Widayatsih Ning Herlina |
| author_facet | Muhammad Bakrie Tri Widayatsih Ning Herlina |
| author_sort | Muhammad Bakrie |
| collection | DOAJ |
| description | This study highlights the effect of service quality and the reputation of private higher institutions in building student loyalty. This research uses a quantitative approach with a survey method. The research respondents were 185 students from PGRI Palembang University. Analysis techniques using variance-based structural equation models (SEM) SmartPLS. The results of the study indicate that the quality of service has a significant direct effect on reputation, not a significant direct effect on student loyalty. Institutional reputation has a very significant direct effect on loyalty. Student service quality has a significant indirect effect on student loyalty through the reputation of the institution, this implies that the reputation of the institution carries an influence relationship (antecedents) between service quality variables on student loyalty. These findings can help higher education institutions to make better strategic plans to increase student loyalty through improving the quality of service and the reputation of the institution. |
| format | Article |
| id | doaj-art-dfad987b574d473c9d761f5182ab045f |
| institution | Kabale University |
| issn | 2337-6740 2337-6880 |
| language | Indonesian |
| publishDate | 2022-09-01 |
| publisher | Indonesian Institute for Counseling, Education and Therapy (IICET) |
| record_format | Article |
| series | Jurnal Konseling dan Pendidikan |
| spelling | doaj-art-dfad987b574d473c9d761f5182ab045f2025-01-27T14:28:02ZindIndonesian Institute for Counseling, Education and Therapy (IICET)Jurnal Konseling dan Pendidikan2337-67402337-68802022-09-0110346146810.29210/183700743Service quality and institutional reputation on student’s loyaltyMuhammad Bakrie0Tri Widayatsih1Ning Herlina2Universitas PGRI PalembangUniversitas PGRI PalembangUniversitas PGRI PalembangThis study highlights the effect of service quality and the reputation of private higher institutions in building student loyalty. This research uses a quantitative approach with a survey method. The research respondents were 185 students from PGRI Palembang University. Analysis techniques using variance-based structural equation models (SEM) SmartPLS. The results of the study indicate that the quality of service has a significant direct effect on reputation, not a significant direct effect on student loyalty. Institutional reputation has a very significant direct effect on loyalty. Student service quality has a significant indirect effect on student loyalty through the reputation of the institution, this implies that the reputation of the institution carries an influence relationship (antecedents) between service quality variables on student loyalty. These findings can help higher education institutions to make better strategic plans to increase student loyalty through improving the quality of service and the reputation of the institution.https://jurnal.konselingindonesia.com/index.php/jkp/article/view/837 |
| spellingShingle | Muhammad Bakrie Tri Widayatsih Ning Herlina Service quality and institutional reputation on student’s loyalty Jurnal Konseling dan Pendidikan |
| title | Service quality and institutional reputation on student’s loyalty |
| title_full | Service quality and institutional reputation on student’s loyalty |
| title_fullStr | Service quality and institutional reputation on student’s loyalty |
| title_full_unstemmed | Service quality and institutional reputation on student’s loyalty |
| title_short | Service quality and institutional reputation on student’s loyalty |
| title_sort | service quality and institutional reputation on student s loyalty |
| url | https://jurnal.konselingindonesia.com/index.php/jkp/article/view/837 |
| work_keys_str_mv | AT muhammadbakrie servicequalityandinstitutionalreputationonstudentsloyalty AT triwidayatsih servicequalityandinstitutionalreputationonstudentsloyalty AT ningherlina servicequalityandinstitutionalreputationonstudentsloyalty |