ONLINE COMPULSIVE BUYING BEHAVIOR IN GEN Z IN INDONESIA:
This study aims to explore the antecedents of compulsive buying patterns derived from a brand's emotional factors such as credibility, prestige, trust, and brand familiarity. This study also explores other possible roles of brand trust and familiarity that have not been touched upon in previous...
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| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Universidade de Santiago de Compostela
2024-12-01
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| Series: | Revista Galega de Economía |
| Online Access: | https://ojs3usc.devxercode.es/index.php/ubr/article/view/4720 |
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