The role of sequential mediating factors of knowledge and attitude affecting organic food consumption: SOR perspective
The organic food market is growing strongly globally, but in Vietnam, it is still in its early stages. This consumer market in the provinces and cities around big cities accounts for a large proportion but has not been paid much attention in previous studies. Therefore, the study aims to examine how...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2025-01-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3514 |
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