The Role of Green Products and Brand Experience in the Decision to Use Grab Services in Medan City
This study aims to analyze the role of Green Product and Brand Experience in the decision of Grab service users in Medan City. This study uses a quantitative approach with a survey method, involving 140 respondents who use Grab services in Medan City. Data was collected through a questionnaire that...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7080 |
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