Employer branding concept for small- and medium-sized family firms

Employer branding concept for small- and medium-sized family firms

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Bibliographic Details
Main Authors: Pal Bite, Marta Konczos-Szombathelyi
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin 2020-09-01
Series:Journal of International Studies
Subjects:
employer branding concept
small family firms
motivational factors
public image and reputation
Business Model Canvas
Online Access:https://www.jois.eu/?631,en_employer-branding-concept-for-small-and-medium-sized-family-firms
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