DETERMINANTS OF THE CO-CREATION OF CONSUMER VALUE ON THE SPORTS EVENT MARKET

DETERMINANTS OF THE CO-CREATION OF CONSUMER VALUE ON THE SPORTS EVENT MARKET

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Although the concept of the co-creation of consumer value has been subject to numerous research projects and scientific debates, it still arouses controversy. Its possible applications are still discussed and its various aspects require more in-depth analyses. This article is conceptual in nature an...

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Bibliographic Details
Main Author: Zygmunt Waśkowski
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2020-06-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
consumer value
co-creation of value
sports events market
Online Access:https://pefim.sggw.edu.pl/article/view/1050
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