CUSTOMERS’ SATISFACTION OF ELECTRONIC PAYMENT SYSTEMS IN THE PURCHASE OF INSURANCE PRODUCTS IN NIGERIA
This study aims to investigate customer’s satisfaction of electronic payments in the purchase of insurance products in Nigeria. A descriptive survey research design was employed. A simple random technique and questionnaire were adopted. 278 participants were drawn within the metropolis of Lagos....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2018-11-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://mnmk.ro/documents/2018_02/P180.pdf |
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| Summary: | This study aims to investigate customer’s satisfaction of electronic payments
in the purchase of insurance products in Nigeria. A descriptive survey
research design was employed. A simple random technique and
questionnaire were adopted. 278 participants were drawn within the
metropolis of Lagos. The major statistical method employed for this research
work was a Kolmogorov-Smirnov test. Findings show a low level of
satisfaction in the customer’s usage of electronic payment systems in the
purchase of insurance products in Nigeria. It was further discovered that
insuring populace expressed delight and satisfaction in the delivery of their
claims settlement through electronic payment modes. The research
recommends that insurance companies should beef up enlightenment
process at integrating the insuring populace with the various electronic
payment modes in insurance buying process to allow for greater
participation through electronic process; and government on its own part
should create an enabling environment for members of the public not to
continuously experiencing failure in network and ensure stress-free
electronic service delivery. It educates insurance practitioners of the
dynamics of electronic payment systems. It serves as an eye-opener for
major players in the industry to see reasons why they need to enlighten and
train the minds of their respective, even prospective, customers on the need
to purchasing insurance products via electronic means. |
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| ISSN: | 1841-2416 |