ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS
In the following article the results of empirical researches have been discussed. Their aim was to define the consumer ethnocentrism level of the inhabitants of Poland and Hungary. The main source material was acquired thanks to direct interviews, conducted in two towns: Rzeszów (Poland) and Debrece...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1319 |
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