ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS
In the following article the results of empirical researches have been discussed. Their aim was to define the consumer ethnocentrism level of the inhabitants of Poland and Hungary. The main source material was acquired thanks to direct interviews, conducted in two towns: Rzeszów (Poland) and Debrece...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1319 |
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| author | Andrzej Szromnik Elżbieta Wolanin-Jarosz |
| author_facet | Andrzej Szromnik Elżbieta Wolanin-Jarosz |
| author_sort | Andrzej Szromnik |
| collection | DOAJ |
| description | In the following article the results of empirical researches have been discussed. Their aim was to define the consumer ethnocentrism level of the inhabitants of Poland and Hungary. The main source material was acquired thanks to direct interviews, conducted in two towns: Rzeszów (Poland) and Debrecen (Hungary), in a chosen group of 800 respondents (400 people in each town). The international CETSCALE questionnaire has been used as a measuring instrument. The analyses presented, clearly indicate that, Polish as well as Hungarian consumers show ethnocentric tendencies. However significantly bigger CET scale values have been obtained in Hungarian community. It has also been noted that demographic factors have meaningful influence on the ethnocentric level of the both groups researched. |
| format | Article |
| id | doaj-art-de368008e0d14bf4a9cc643fa5ac4c98 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2013-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-de368008e0d14bf4a9cc643fa5ac4c982025-02-03T11:10:54ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-12-0110(59)ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSISAndrzej Szromnik0Elżbieta Wolanin-Jarosz1Cracow University of Economics, The Cathedral of Trade and Market InstitutionsJohn Paul II Catholic University of Lublin, Faculty of Legal and Economic Sciences in Tomaszów Lubelski, The Cathedral of Economic TheoryIn the following article the results of empirical researches have been discussed. Their aim was to define the consumer ethnocentrism level of the inhabitants of Poland and Hungary. The main source material was acquired thanks to direct interviews, conducted in two towns: Rzeszów (Poland) and Debrecen (Hungary), in a chosen group of 800 respondents (400 people in each town). The international CETSCALE questionnaire has been used as a measuring instrument. The analyses presented, clearly indicate that, Polish as well as Hungarian consumers show ethnocentric tendencies. However significantly bigger CET scale values have been obtained in Hungarian community. It has also been noted that demographic factors have meaningful influence on the ethnocentric level of the both groups researched.https://pefim.sggw.edu.pl/article/view/1319consumer ethnocentrismCETSCALE questionnairePoland- Hungary empirical research |
| spellingShingle | Andrzej Szromnik Elżbieta Wolanin-Jarosz ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS Polityki Europejskie, Finanse i Marketing consumer ethnocentrism CETSCALE questionnaire Poland- Hungary empirical research |
| title | ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS |
| title_full | ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS |
| title_fullStr | ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS |
| title_full_unstemmed | ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS |
| title_short | ETHNOCENTRIC ATTITUDES AND BUYING DECISIONS OF POLES AND HUNGARIANS – THE ESSENCE AND MEASUREMENT WITH THE USE OF CETSCALE ANALYSIS |
| title_sort | ethnocentric attitudes and buying decisions of poles and hungarians the essence and measurement with the use of cetscale analysis |
| topic | consumer ethnocentrism CETSCALE questionnaire Poland- Hungary empirical research |
| url | https://pefim.sggw.edu.pl/article/view/1319 |
| work_keys_str_mv | AT andrzejszromnik ethnocentricattitudesandbuyingdecisionsofpolesandhungarianstheessenceandmeasurementwiththeuseofcetscaleanalysis AT elzbietawolaninjarosz ethnocentricattitudesandbuyingdecisionsofpolesandhungarianstheessenceandmeasurementwiththeuseofcetscaleanalysis |