A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews

A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews

Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGCReviews (UGC-R). Based on data from a survey o...

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Bibliographic Details
Main Authors: Javier Perez-Aranda, María Vallespín, Sebastian Molinillo
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2018-01-01
Series:Tourism & Management Studies
Subjects:
ewom
user-generated-content
review sites
ranking
hotel
Online Access:https://tmstudies.net/index.php/ectms/article/view/995/pdf_85
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