A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGCReviews (UGC-R). Based on data from a survey o...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-01-01
|
| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/995/pdf_85 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832572652301058048 |
|---|---|
| author | Javier Perez-Aranda María Vallespín Sebastian Molinillo |
| author_facet | Javier Perez-Aranda María Vallespín Sebastian Molinillo |
| author_sort | Javier Perez-Aranda |
| collection | DOAJ |
| description | Despite the fact that User-Generated-Content (UGC) has emerged as
a widely implemented practice in many disciplines and industries,
including tourism and hospitality, academic research lacks a
measurement method for hotels’ managerial responses to UGCReviews (UGC-R). Based on data from a survey of 335 hotels, this
article validates a 32-item UGC-Review scale that, through a battery
of exploratory factorial analysis tests, comprises 6 constructs:
identification of the reputation landscape; assessment of changes in
the company´s ratings and rankings over time; determination of the
publication reach; comparison with industry competitors; review and
comparison of ranking methodologies and increased reputational
scores. The results show that the proposal scale demonstrates
reliability and dimensionality. The proposed UGC-R scale is a strategic
tool for business managers aiming to improve their marketing
strategies and to gain insig |
| format | Article |
| id | doaj-art-de35a2688df048d79be8dbcc7835d5c9 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2018-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-de35a2688df048d79be8dbcc7835d5c92025-02-02T08:58:46ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662018-01-0114SI71610.18089/tms.2018.14SI101A proposal for measuring hotels’ managerial responses to User-Generated-Content ReviewsJavier Perez-ArandaMaría VallespínSebastian MolinilloDespite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGCReviews (UGC-R). Based on data from a survey of 335 hotels, this article validates a 32-item UGC-Review scale that, through a battery of exploratory factorial analysis tests, comprises 6 constructs: identification of the reputation landscape; assessment of changes in the company´s ratings and rankings over time; determination of the publication reach; comparison with industry competitors; review and comparison of ranking methodologies and increased reputational scores. The results show that the proposal scale demonstrates reliability and dimensionality. The proposed UGC-R scale is a strategic tool for business managers aiming to improve their marketing strategies and to gain insighttps://tmstudies.net/index.php/ectms/article/view/995/pdf_85ewomuser-generated-contentreview sitesrankinghotel |
| spellingShingle | Javier Perez-Aranda María Vallespín Sebastian Molinillo A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews Tourism & Management Studies ewom user-generated-content review sites ranking hotel |
| title | A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews |
| title_full | A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews |
| title_fullStr | A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews |
| title_full_unstemmed | A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews |
| title_short | A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews |
| title_sort | proposal for measuring hotels managerial responses to user generated content reviews |
| topic | ewom user-generated-content review sites ranking hotel |
| url | https://tmstudies.net/index.php/ectms/article/view/995/pdf_85 |
| work_keys_str_mv | AT javierperezaranda aproposalformeasuringhotelsmanagerialresponsestousergeneratedcontentreviews AT mariavallespin aproposalformeasuringhotelsmanagerialresponsestousergeneratedcontentreviews AT sebastianmolinillo aproposalformeasuringhotelsmanagerialresponsestousergeneratedcontentreviews AT javierperezaranda proposalformeasuringhotelsmanagerialresponsestousergeneratedcontentreviews AT mariavallespin proposalformeasuringhotelsmanagerialresponsestousergeneratedcontentreviews AT sebastianmolinillo proposalformeasuringhotelsmanagerialresponsestousergeneratedcontentreviews |