Blue Ocean Strategy in the Soccer Sector: A Real Madrid Case Study
The present study aims to analyze the management actions adopted by the Real Madrid club through the lens of the Four Actions Framework of the Blue Ocean Strategy. It is a systematic literature review using the methodology Methodi Ordinatio and employs content analysis as the analytical approach. S...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
FEADEF
2024-07-01
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| Series: | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| Subjects: | |
| Online Access: | https://recyt.fecyt.es/index.php/retos/article/view/102328 |
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