Researching of University Students Sport Consumption
The study determines the rank of consuming sport and sporting goods behavior of university students and presents ideas to develop this behaviour. Sport marketing and sport consuming litarature has been scanned in content of the research. The research has been applied by using a scale developed by E...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Selcuk University Press
2019-04-01
|
| Series: | Türk Spor ve Egzersiz Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/713310 |
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| _version_ | 1832557672530968576 |
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| author | Mahmut Elmas Velittin Balcı |
| author_facet | Mahmut Elmas Velittin Balcı |
| author_sort | Mahmut Elmas |
| collection | DOAJ |
| description | The
study determines the rank of consuming sport and sporting goods
behavior of university students and presents ideas to develop this
behaviour. Sport marketing and sport consuming litarature has been
scanned in content of the research. The research has been applied by
using a scale developed by Elmas
et
al.
(2018) which consist three dimensions as event consuming, media
consuming and sporting goods consuming. After verifiying the scales
reliabilitys and validity, normal distrubituon checked and one sample
t-test for bileteral variables, one way anova test for multi
variables applied. The study’s scale has been applied by using
random expample medhod on sophomore and further class students of
university students in Ankara/Turkey to collect data. University
students sport consuming status according to their demographic values
are reported at end of the research. The scale has two parts,
demographic informations as a first and sport consuming scale as
second part. SPSS
20
has
used to evaluate to collected data. It seems that male students
consumes more sport than female students end of the research.
Moreover according to results, while younger students attends sport
related events more than older ones, students consumes more sporting
goods who has middle income than high or low ones. Students who does
any kind of sport or follows it consumes more sport in all three
dimentions. |
| format | Article |
| id | doaj-art-ddc91d592bd04b529bbaf669e1e9306f |
| institution | Kabale University |
| issn | 2147-5652 |
| language | English |
| publishDate | 2019-04-01 |
| publisher | Selcuk University Press |
| record_format | Article |
| series | Türk Spor ve Egzersiz Dergisi |
| spelling | doaj-art-ddc91d592bd04b529bbaf669e1e9306f2025-02-03T03:38:45ZengSelcuk University PressTürk Spor ve Egzersiz Dergisi2147-56522019-04-0121117518110.15314/tsed.549582154Researching of University Students Sport ConsumptionMahmut Elmas0Velittin Balcı1ANKARA ÜNİVERSİTESİANKARA ÜNİVERSİTESİThe study determines the rank of consuming sport and sporting goods behavior of university students and presents ideas to develop this behaviour. Sport marketing and sport consuming litarature has been scanned in content of the research. The research has been applied by using a scale developed by Elmas et al. (2018) which consist three dimensions as event consuming, media consuming and sporting goods consuming. After verifiying the scales reliabilitys and validity, normal distrubituon checked and one sample t-test for bileteral variables, one way anova test for multi variables applied. The study’s scale has been applied by using random expample medhod on sophomore and further class students of university students in Ankara/Turkey to collect data. University students sport consuming status according to their demographic values are reported at end of the research. The scale has two parts, demographic informations as a first and sport consuming scale as second part. SPSS 20 has used to evaluate to collected data. It seems that male students consumes more sport than female students end of the research. Moreover according to results, while younger students attends sport related events more than older ones, students consumes more sporting goods who has middle income than high or low ones. Students who does any kind of sport or follows it consumes more sport in all three dimentions.https://dergipark.org.tr/tr/download/article-file/713310marketing mixservice marketingsport consuming |
| spellingShingle | Mahmut Elmas Velittin Balcı Researching of University Students Sport Consumption Türk Spor ve Egzersiz Dergisi marketing mix service marketing sport consuming |
| title | Researching of University Students Sport Consumption |
| title_full | Researching of University Students Sport Consumption |
| title_fullStr | Researching of University Students Sport Consumption |
| title_full_unstemmed | Researching of University Students Sport Consumption |
| title_short | Researching of University Students Sport Consumption |
| title_sort | researching of university students sport consumption |
| topic | marketing mix service marketing sport consuming |
| url | https://dergipark.org.tr/tr/download/article-file/713310 |
| work_keys_str_mv | AT mahmutelmas researchingofuniversitystudentssportconsumption AT velittinbalcı researchingofuniversitystudentssportconsumption |