Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation
Purpose: adoption and digital transformation on sustainable firm performance, with a specific focus on the mediating role of green innovation practices. It aims to uncover how advanced digital technologies and AI can drive sustainability through innovation in manufacturing firms. Design/Methodol...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2024-12-01
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| Series: | Journal of Accounting and Finance in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jafee/article/view/3172 |
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