Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation
Purpose: adoption and digital transformation on sustainable firm performance, with a specific focus on the mediating role of green innovation practices. It aims to uncover how advanced digital technologies and AI can drive sustainability through innovation in manufacturing firms. Design/Methodol...
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| Format: | Article |
| Language: | English |
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CSRC Publishing
2024-12-01
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| Series: | Journal of Accounting and Finance in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jafee/article/view/3172 |
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| author | Gohar Mahmood Allah Ditta Muhammad Ramzan Zahid Abbas |
| author_facet | Gohar Mahmood Allah Ditta Muhammad Ramzan Zahid Abbas |
| author_sort | Gohar Mahmood |
| collection | DOAJ |
| description |
Purpose: adoption and digital transformation on sustainable firm performance, with a specific focus on the mediating role of green innovation practices. It aims to uncover how advanced digital technologies and AI can drive sustainability through innovation in manufacturing firms.
Design/Methodology/Approach: The research employs a quantitative, questionnaire-based survey conducted among 311 manufacturing firms. Structural equation modeling (SEM) was utilized to analyze the relationships between AI adoption, digital transformation, green innovation practices, and sustainable firm performance.
Findings: The findings reveal that both AI adoption and digital transformation significantly enhance sustainable firm performance. Green innovation practices partially mediate this relationship by leveraging digital capabilities to develop environmentally friendly products and processes.
Originality/Value: This research contributes to the growing literature on sustainability and digital innovation by introducing green innovation practices as a mediator between AI, digital transformation, and sustainable firm performance. It provides a novel perspective on how digital advancements can enable sustainability in the manufacturing sector.
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| format | Article |
| id | doaj-art-ddb4e74d47504650965d25f9aec8d559 |
| institution | Kabale University |
| issn | 2519-0318 2518-8488 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | CSRC Publishing |
| record_format | Article |
| series | Journal of Accounting and Finance in Emerging Economies |
| spelling | doaj-art-ddb4e74d47504650965d25f9aec8d5592025-02-03T17:47:11ZengCSRC PublishingJournal of Accounting and Finance in Emerging Economies2519-03182518-84882024-12-0110410.26710/jafee.v10i4.3172Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product InnovationGohar Mahmood0Allah Ditta1Muhammad Ramzan2Zahid Abbas3College of Commerce, Government College University, Faisalabad, PakistanAir University, Multan Campus, PakistanAir University, Multan Campus, PakistanAir University, Multan Campus, Pakistan Purpose: adoption and digital transformation on sustainable firm performance, with a specific focus on the mediating role of green innovation practices. It aims to uncover how advanced digital technologies and AI can drive sustainability through innovation in manufacturing firms. Design/Methodology/Approach: The research employs a quantitative, questionnaire-based survey conducted among 311 manufacturing firms. Structural equation modeling (SEM) was utilized to analyze the relationships between AI adoption, digital transformation, green innovation practices, and sustainable firm performance. Findings: The findings reveal that both AI adoption and digital transformation significantly enhance sustainable firm performance. Green innovation practices partially mediate this relationship by leveraging digital capabilities to develop environmentally friendly products and processes. Originality/Value: This research contributes to the growing literature on sustainability and digital innovation by introducing green innovation practices as a mediator between AI, digital transformation, and sustainable firm performance. It provides a novel perspective on how digital advancements can enable sustainability in the manufacturing sector. https://publishing.globalcsrc.org/ojs/index.php/jafee/article/view/3172Artificial intelligenceDigital transformationGreen innovation practicesSustainable firm performanceSustainability |
| spellingShingle | Gohar Mahmood Allah Ditta Muhammad Ramzan Zahid Abbas Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation Journal of Accounting and Finance in Emerging Economies Artificial intelligence Digital transformation Green innovation practices Sustainable firm performance Sustainability |
| title | Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation |
| title_full | Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation |
| title_fullStr | Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation |
| title_full_unstemmed | Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation |
| title_short | Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation |
| title_sort | role of artificial intelligence ai adoption and digital transformation in enhancing sustainable business performance the mediating effect of green product innovation |
| topic | Artificial intelligence Digital transformation Green innovation practices Sustainable firm performance Sustainability |
| url | https://publishing.globalcsrc.org/ojs/index.php/jafee/article/view/3172 |
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