Visitor segmentation of heritage tourist attraction in Indonesia using google trend analysis

Visitor segmentation of heritage tourist attraction in Indonesia using google trend analysis

This study aims to determine the popularity of heritage tourist attractions, namely Borobudur, Prambanan, Besakih, and Tanah Lot using the Google Trends tool based on a historical database of the last five years. In addition to popularity, this study also determines the market segmentation of each t...

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Bibliographic Details
Main Authors: I Gusti Bagus Rai Utama, Ni Putu Dyah Krismawintari, I Wayan Ruspendi Junaedi, PA Andiena Nindya Putri, I Made Sumartana
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2023-03-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
heritage tourism, borobudur temple, prambanan temple, besakih temple, tanah lot.
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/1673
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