TYPOLOGY OF MARKETING STRATEGIES FOR COMPANIES OF FOOD INDUSTRY

TYPOLOGY OF MARKETING STRATEGIES FOR COMPANIES OF FOOD INDUSTRY

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The paper presents the typology of marketing strategies for food industry companies in Poland. The aim of this article is to determine the most effective strategies for food industry sector in Poland. The results of estimation of the selected food markets attractiveness (based on Porter’s 5 forces a...

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Bibliographic Details
Main Author: Joanna Szwacka-Mokrzycka
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2013-12-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
marketing strategy
attractiveness of food industry
TGI
specificity of companies of food industry
Online Access:https://pefim.sggw.edu.pl/article/view/1320
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