Specific Features of Marketing Strategy Implementation in Fashion Brand Promotion: The Ukrainian Case of Eye Comms LLC
Introduction. The article examines the challenges and specifics of forming a marketing strategy for promoting fashion brands in the modern business environment. The focus is on strategic marketing tools and digital communications that shape brand positioning within creative industries. The purpose o...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kyiv National University of Culture and Arts
2025-07-01
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| Series: | Socio-Cultural Management Journal |
| Subjects: | |
| Online Access: | http://socio-cultural.knukim.edu.ua/article/view/336373 |
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