Modeling the solutions for development of sport tourism in Iran
Purpose: In marketing any strategy or action implemented should be closely tied to creating and development a positive image of tourism destination. The aim of this research was to investigate the factors related to the barriers to the development of sport tourism and its destination images in case...
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| Format: | Article |
| Language: | English |
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University of Mohaghegh Ardabili
2021-12-01
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| Series: | Research in Sport Management and Marketing |
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| Online Access: | https://rsmm.uma.ac.ir/article_1480_84ea9c61679fba09f976ca0e1c18c438.pdf |
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| author | Hossein Abdolmaleki Mehdi Babaei Nazanin Rasekh Michal Varmus |
| author_facet | Hossein Abdolmaleki Mehdi Babaei Nazanin Rasekh Michal Varmus |
| author_sort | Hossein Abdolmaleki |
| collection | DOAJ |
| description | Purpose: In marketing any strategy or action implemented should be closely tied to creating and development a positive image of tourism destination. The aim of this research was to investigate the factors related to the barriers to the development of sport tourism and its destination images in case of Mashhad city. Methods: The method of this applied research was descriptive-correlation. 87 professors and experts in sport management voluntary completed a questionnaire that Goldi Gouklani (2011) used it in her research. The construct validity was examined by confirmatory factor analysis. Reliability of research instrument was obtained 0.86 using Cronbach's alpha. At the level of inferential statistics, the normality of the data distribution was evaluated using Shapiro-Wilk test. Finally, confirmatory factor analysis and structural equation modeling was used to analyze the data.Results: Finding showed that: Problems of management and human resources have a significant role in the development of Mashhad sport tourism (β = 0.499, P < 0.001). Barriers of legal sponsor has a significant role in the development of Mashhad sport tourism (β = 0.21, P < 0.01). Marketing barriers has a significant impact on sport tourism (β = 0.19, P < 0.01). Problems and barriers of Infrastructures and facilities has a significant role in the development of Mashhad sport tourism (β = 0.25, P < 0.001). Weakness of research and study has a significant role in the development of Mashhad sport tourism (β = 0.17, P < 0.01). Finally, cultural and educational barriers have a significant role in the development of Mashhad sport tourism (β = 0.42, P < 0.001). Conclusion: Therefore, planning for solving problems and developing sport tourism and destination images seems to be essential. |
| format | Article |
| id | doaj-art-dc2c427cdda347959db702964ebe92b8 |
| institution | DOAJ |
| issn | 2783-2392 2783-1671 |
| language | English |
| publishDate | 2021-12-01 |
| publisher | University of Mohaghegh Ardabili |
| record_format | Article |
| series | Research in Sport Management and Marketing |
| spelling | doaj-art-dc2c427cdda347959db702964ebe92b82025-08-20T03:16:25ZengUniversity of Mohaghegh ArdabiliResearch in Sport Management and Marketing2783-23922783-16712021-12-0124566810.22098/rsmm.2021.14801480Modeling the solutions for development of sport tourism in IranHossein Abdolmaleki0Mehdi Babaei1Nazanin Rasekh2Michal Varmus3Assistant Professor of Sport Management, Islamic Azad University Karaj Branch, Karaj, Iran.PhD of Sport Management, , Islamic Azad University Karaj Branch, Karaj, IranAssistant Professor of Sport Management, Sport Sciences Insitution, Tehran, Iran.Associate Professor of Management, University of Zilina, Zilina, Slovakia.Purpose: In marketing any strategy or action implemented should be closely tied to creating and development a positive image of tourism destination. The aim of this research was to investigate the factors related to the barriers to the development of sport tourism and its destination images in case of Mashhad city. Methods: The method of this applied research was descriptive-correlation. 87 professors and experts in sport management voluntary completed a questionnaire that Goldi Gouklani (2011) used it in her research. The construct validity was examined by confirmatory factor analysis. Reliability of research instrument was obtained 0.86 using Cronbach's alpha. At the level of inferential statistics, the normality of the data distribution was evaluated using Shapiro-Wilk test. Finally, confirmatory factor analysis and structural equation modeling was used to analyze the data.Results: Finding showed that: Problems of management and human resources have a significant role in the development of Mashhad sport tourism (β = 0.499, P < 0.001). Barriers of legal sponsor has a significant role in the development of Mashhad sport tourism (β = 0.21, P < 0.01). Marketing barriers has a significant impact on sport tourism (β = 0.19, P < 0.01). Problems and barriers of Infrastructures and facilities has a significant role in the development of Mashhad sport tourism (β = 0.25, P < 0.001). Weakness of research and study has a significant role in the development of Mashhad sport tourism (β = 0.17, P < 0.01). Finally, cultural and educational barriers have a significant role in the development of Mashhad sport tourism (β = 0.42, P < 0.001). Conclusion: Therefore, planning for solving problems and developing sport tourism and destination images seems to be essential.https://rsmm.uma.ac.ir/article_1480_84ea9c61679fba09f976ca0e1c18c438.pdfbarriersdevelopmentdestination imagemarketingsport tourism |
| spellingShingle | Hossein Abdolmaleki Mehdi Babaei Nazanin Rasekh Michal Varmus Modeling the solutions for development of sport tourism in Iran Research in Sport Management and Marketing barriers development destination image marketing sport tourism |
| title | Modeling the solutions for development of sport tourism in Iran |
| title_full | Modeling the solutions for development of sport tourism in Iran |
| title_fullStr | Modeling the solutions for development of sport tourism in Iran |
| title_full_unstemmed | Modeling the solutions for development of sport tourism in Iran |
| title_short | Modeling the solutions for development of sport tourism in Iran |
| title_sort | modeling the solutions for development of sport tourism in iran |
| topic | barriers development destination image marketing sport tourism |
| url | https://rsmm.uma.ac.ir/article_1480_84ea9c61679fba09f976ca0e1c18c438.pdf |
| work_keys_str_mv | AT hosseinabdolmaleki modelingthesolutionsfordevelopmentofsporttourisminiran AT mehdibabaei modelingthesolutionsfordevelopmentofsporttourisminiran AT nazaninrasekh modelingthesolutionsfordevelopmentofsporttourisminiran AT michalvarmus modelingthesolutionsfordevelopmentofsporttourisminiran |