The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions
The swift progress in machine learning algorithms, artificial intelligence, and interactive immersive media technologies has led to the introduction of computer-generated imagery on Instagram. This feature, so-called “human-like virtual influencers (VIs)'', has revolutionized the way peopl...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958824001568 |
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