The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions

The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions

The swift progress in machine learning algorithms, artificial intelligence, and interactive immersive media technologies has led to the introduction of computer-generated imagery on Instagram. This feature, so-called “human-like virtual influencers (VIs)'', has revolutionized the way peopl...

Full description

Saved in:
Bibliographic Details
Main Authors: Warinrampai Rungruangjit, Kulachet Mongkol, Intaka Piriyakul, Kitti Charoenpornpanichkul
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Computers in Human Behavior Reports
Subjects:
Artificial intelligence
Emotional content
Generated content
Uses and gratifications theory
Virtual influencer
Willingness to follow
Online Access:http://www.sciencedirect.com/science/article/pii/S2451958824001568
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items