APA (7th ed.) Citation

Rungruangjit, W., Mongkol, K., Piriyakul, I., & Charoenpornpanichkul, K. The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions. Elsevier.

Chicago Style (17th ed.) Citation

Rungruangjit, Warinrampai, Kulachet Mongkol, Intaka Piriyakul, and Kitti Charoenpornpanichkul. The Power of Human-like Virtual-influencer-generated Content: Impact on Consumers’ Willingness to Follow and Purchase Intentions. Elsevier.

MLA (9th ed.) Citation

Rungruangjit, Warinrampai, et al. The Power of Human-like Virtual-influencer-generated Content: Impact on Consumers’ Willingness to Follow and Purchase Intentions. Elsevier.