Komunikacja marketingowa detalicznych przedsiębiorstw handlowych w Polsce. Wyniki badań prowadzonych metodą ocen ekspertów
At the turn of the XXth and XXIst century the importance of marketing communication in marketing activities of companies has grown considerably. The aim of the research was to estimate the importance of marketing communication in marketing policy of retail trade companies functioning on Polish marke...
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| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2012-01-01
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| Series: | Studia i Materiały |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/sim/vol2012/iss1/9/ |
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