Design guidelines for business-to-consumer reusable packaging. A circular economy approach
Within the circular strategies for packaging items, reusing is an approach considered in order to preserve more embedded value in terms of energy, labour and materials, instead of other alternatives, such as recycling. While that has already been adopted at scale in Business-to-Business packaging ap...
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LetteraVentidue Srl
2021-06-01
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Online Access: | https://www.agathon.it/agathon/article/view/251 |
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author | Cyntia Santos Malaguti de Sousa Caio Dutra Profirio de Souza |
author_facet | Cyntia Santos Malaguti de Sousa Caio Dutra Profirio de Souza |
author_sort | Cyntia Santos Malaguti de Sousa |
collection | DOAJ |
description | Within the circular strategies for packaging items, reusing is an approach considered in order to preserve more embedded value in terms of energy, labour and materials, instead of other alternatives, such as recycling. While that has already been adopted at scale in Business-to-Business packaging applications, solutions in a Business-to-Consumer approach remain less explored. This study reports a preliminary framework about the benefits and limitations of Business-to-Consumer reusable packaging applications, relying on data obtained by related literature review, opportunistic semi-structured interviews with users and web survey. As a result, it provides a systematization of design guidelines that may contribute to the development of Business-to-Consumer reusable packaging, an approach considered relevant, but usually overlooked, that could deliver functionally and aesthetically improved packaging that can conveniently benefit both users and manufacturers. |
format | Article |
id | doaj-art-dba30ded25b4476d8ef0b854f2bb7f7c |
institution | Kabale University |
issn | 2464-9309 2532-683X |
language | English |
publishDate | 2021-06-01 |
publisher | LetteraVentidue Srl |
record_format | Article |
series | Agathón |
spelling | doaj-art-dba30ded25b4476d8ef0b854f2bb7f7c2025-02-02T01:22:33ZengLetteraVentidue SrlAgathón2464-93092532-683X2021-06-019online10.19229/2464-9309/9252021Design guidelines for business-to-consumer reusable packaging. A circular economy approachCyntia Santos Malaguti de Sousa0Caio Dutra Profirio de Souza1University of São Paulo (Brazil)University of São Paulo (Brazil)Within the circular strategies for packaging items, reusing is an approach considered in order to preserve more embedded value in terms of energy, labour and materials, instead of other alternatives, such as recycling. While that has already been adopted at scale in Business-to-Business packaging applications, solutions in a Business-to-Consumer approach remain less explored. This study reports a preliminary framework about the benefits and limitations of Business-to-Consumer reusable packaging applications, relying on data obtained by related literature review, opportunistic semi-structured interviews with users and web survey. As a result, it provides a systematization of design guidelines that may contribute to the development of Business-to-Consumer reusable packaging, an approach considered relevant, but usually overlooked, that could deliver functionally and aesthetically improved packaging that can conveniently benefit both users and manufacturers.https://www.agathon.it/agathon/article/view/251packaging designreusecircular economyuser-centred design |
spellingShingle | Cyntia Santos Malaguti de Sousa Caio Dutra Profirio de Souza Design guidelines for business-to-consumer reusable packaging. A circular economy approach Agathón packaging design reuse circular economy user-centred design |
title | Design guidelines for business-to-consumer reusable packaging. A circular economy approach |
title_full | Design guidelines for business-to-consumer reusable packaging. A circular economy approach |
title_fullStr | Design guidelines for business-to-consumer reusable packaging. A circular economy approach |
title_full_unstemmed | Design guidelines for business-to-consumer reusable packaging. A circular economy approach |
title_short | Design guidelines for business-to-consumer reusable packaging. A circular economy approach |
title_sort | design guidelines for business to consumer reusable packaging a circular economy approach |
topic | packaging design reuse circular economy user-centred design |
url | https://www.agathon.it/agathon/article/view/251 |
work_keys_str_mv | AT cyntiasantosmalagutidesousa designguidelinesforbusinesstoconsumerreusablepackagingacirculareconomyapproach AT caiodutraprofiriodesouza designguidelinesforbusinesstoconsumerreusablepackagingacirculareconomyapproach |