Design guidelines for business-to-consumer reusable packaging. A circular economy approach

Within the circular strategies for packaging items, reusing is an approach considered in order to preserve more embedded value in terms of energy, labour and materials, instead of other alternatives, such as recycling. While that has already been adopted at scale in Business-to-Business packaging ap...

Full description

Saved in:
Bibliographic Details
Main Authors: Cyntia Santos Malaguti de Sousa, Caio Dutra Profirio de Souza
Format: Article
Language:English
Published: LetteraVentidue Srl 2021-06-01
Series:Agathón
Subjects:
Online Access:https://www.agathon.it/agathon/article/view/251
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832574066131730432
author Cyntia Santos Malaguti de Sousa
Caio Dutra Profirio de Souza
author_facet Cyntia Santos Malaguti de Sousa
Caio Dutra Profirio de Souza
author_sort Cyntia Santos Malaguti de Sousa
collection DOAJ
description Within the circular strategies for packaging items, reusing is an approach considered in order to preserve more embedded value in terms of energy, labour and materials, instead of other alternatives, such as recycling. While that has already been adopted at scale in Business-to-Business packaging applications, solutions in a Business-to-Consumer approach remain less explored. This study reports a preliminary framework about the benefits and limitations of Business-to-Consumer reusable packaging applications, relying on data obtained by related literature review, opportunistic semi-structured interviews with users and web survey. As a result, it provides a systematization of design guidelines that may contribute to the development of Business-to-Consumer reusable packaging, an approach considered relevant, but usually overlooked, that could deliver functionally and aesthetically improved packaging that can conveniently benefit both users and manufacturers.
format Article
id doaj-art-dba30ded25b4476d8ef0b854f2bb7f7c
institution Kabale University
issn 2464-9309
2532-683X
language English
publishDate 2021-06-01
publisher LetteraVentidue Srl
record_format Article
series Agathón
spelling doaj-art-dba30ded25b4476d8ef0b854f2bb7f7c2025-02-02T01:22:33ZengLetteraVentidue SrlAgathón2464-93092532-683X2021-06-019online10.19229/2464-9309/9252021Design guidelines for business-to-consumer reusable packaging. A circular economy approachCyntia Santos Malaguti de Sousa0Caio Dutra Profirio de Souza1University of São Paulo (Brazil)University of São Paulo (Brazil)Within the circular strategies for packaging items, reusing is an approach considered in order to preserve more embedded value in terms of energy, labour and materials, instead of other alternatives, such as recycling. While that has already been adopted at scale in Business-to-Business packaging applications, solutions in a Business-to-Consumer approach remain less explored. This study reports a preliminary framework about the benefits and limitations of Business-to-Consumer reusable packaging applications, relying on data obtained by related literature review, opportunistic semi-structured interviews with users and web survey. As a result, it provides a systematization of design guidelines that may contribute to the development of Business-to-Consumer reusable packaging, an approach considered relevant, but usually overlooked, that could deliver functionally and aesthetically improved packaging that can conveniently benefit both users and manufacturers.https://www.agathon.it/agathon/article/view/251packaging designreusecircular economyuser-centred design
spellingShingle Cyntia Santos Malaguti de Sousa
Caio Dutra Profirio de Souza
Design guidelines for business-to-consumer reusable packaging. A circular economy approach
Agathón
packaging design
reuse
circular economy
user-centred design
title Design guidelines for business-to-consumer reusable packaging. A circular economy approach
title_full Design guidelines for business-to-consumer reusable packaging. A circular economy approach
title_fullStr Design guidelines for business-to-consumer reusable packaging. A circular economy approach
title_full_unstemmed Design guidelines for business-to-consumer reusable packaging. A circular economy approach
title_short Design guidelines for business-to-consumer reusable packaging. A circular economy approach
title_sort design guidelines for business to consumer reusable packaging a circular economy approach
topic packaging design
reuse
circular economy
user-centred design
url https://www.agathon.it/agathon/article/view/251
work_keys_str_mv AT cyntiasantosmalagutidesousa designguidelinesforbusinesstoconsumerreusablepackagingacirculareconomyapproach
AT caiodutraprofiriodesouza designguidelinesforbusinesstoconsumerreusablepackagingacirculareconomyapproach