Exploring Marketing Transformation in the Age of Artificial Intelligence
Adopting Artificial Intelligence (AI) at the company level constitutes a transformative phase, heralding an economic-technological leap through the digital economy. This advancement streamlines processes, allowing companies to become more flexible and respond promptly to challenges. For marketing, A...
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| Format: | Article |
| Language: | English |
| Published: |
Institutul de Studii Financiare
2024-06-01
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| Series: | Revista de Studii Financiare |
| Subjects: | |
| Online Access: | https://revista.isfin.ro/wp-content/uploads/2024/06/7.-Hera-Octavian.pdf |
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