Buying conspicuous organic food when it’s crowded: how social crowding and the need for self-expression influence organic food choices

Buying conspicuous organic food when it’s crowded: how social crowding and the need for self-expression influence organic food choices

With an expanding consumer base for organic food globally and a steadily growing interest worldwide, it is important to understand the influencing factors behind organic food preference formation and purchasing decisions. Distinguishing from previous studies, this study focuses on the conspicuousnes...

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Bibliographic Details
Main Authors: Qiuqin Zheng, Xiaoxia Chen, Haimei Zeng
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Sustainable Food Systems
Subjects:
organic food
consumers’ preferences
the need for self-expression
sustainable food consumption
self-concept clarity
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2025.1486469/full
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