Post-purchase behavioral intention in medical aesthetic: the role of image, perceived value, and satisfaction

Post-purchase behavioral intention in medical aesthetic: the role of image, perceived value, and satisfaction

IntroductionThe technicality and professionalism of medical aesthetics have become one of the most fashionable indicators in the world, and image is the key factor of aesthetic development. This study aims to explore the relationship between medical aesthetic image, perceived value, satisfaction and...

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Bibliographic Details
Main Authors:	Chen-Chung Ma, Tzu-Chi Ou, Chun-Mei Tsai, Tai-Hsiang Chen
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2025-01-01
Series:	Frontiers in Public Health
Subjects:	medical aesthetic image perceived value satisfaction post-purchase behavioral intention medical beauty
Online Access:	https://www.frontiersin.org/articles/10.3389/fpubh.2024.1471496/full
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