The Metaverse: The Essence, Research Streams, and Potential Applications in Marketing

The Metaverse: The Essence, Research Streams, and Potential Applications in Marketing

Objective: The objective of this article is to identify the main research streams and research gaps relating to the metaverse in management sciences, particularly in the field of marketing. Research Design & Methods: The researchers employed a systematic analysis of the literature to achieve...

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Bibliographic Details
Main Authors: Marcin Awdziej, Dagmara Plata-Alf, Jolanta Tkaczyk
Format: Article
Language:English
Published: Krakow University of Economics 2024-12-01
Series:Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
Subjects:
metaverse
marketing
systematic literature review
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Online Access:https://krem.uek.krakow.pl/index.php/krem/article/view/16515
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