Effect of Green Value Cocreation on Consumer Behavior: A Professional Baseball Franchise’s “Sustainable Party” Event
This study examined whether participation in green activities affects the green purchase intention, team identification, and subjective well-being of sports fans through green value cocreation. In addition, this study explored the mediating role of team identification and the moderating role of subj...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-11-01
|
| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/14/11/1050 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|