Interpretation of Constructivism Stylistics in the Development of the Identity of a Film Cultural Center as a Tool of Attracting the Audience
In recent years, there has been a growing popularity of the synthetic format of cinemas and cultural institutions, which are no longer exclusively locations for film distribution activities and are turning into film cultural centers. Transformed into a new interdisciplinary format, they harmoniously...
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| Format: | Article |
| Language: | English |
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Ekaterinburg Academy of Contemporary Art
2023-12-01
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| Series: | Управление культурой |
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| Online Access: | https://managing-culture.eaca.ru/archive/2023/4/6 |
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| author | Dana K. Timonina Olga A. Tsesevichene |
| author_facet | Dana K. Timonina Olga A. Tsesevichene |
| author_sort | Dana K. Timonina |
| collection | DOAJ |
| description | In recent years, there has been a growing popularity of the synthetic format of cinemas and cultural institutions, which are no longer exclusively locations for film distribution activities and are turning into film cultural centers. Transformed into a new interdisciplinary format, they harmoniously combine film screenings, gallery work, exhibitions and various events in the fields of culture, art, science and education. Expressive branding (identity) always serves as a means of communication between the organization and consumers, which increases their common interest both in the socio-cultural sphere of the city and in the city/region as a whole.To attract the audience, agitate the population for cultural enrichment and increase the level of local patriotism, it was necessary to conduct research on the target audience and develop the identity of the Omega film cultural center, analyzing the features of the organization's location. Segmentation by cultural preferences was used as methods for analyzing the target audience, and the type of audience of the institution was determined - escapists. Design methods: analysis of similar developments (direct and indirect), associative thinking method and projectivography method. The design concept developed for the organization is based on a reflection of its multicultural activities, combining educational work and film screenings. The main branding metaphor is to popularize the style of constructivism, reflecting the historical prime of the Ordzhonikidzevsky district of Ekaterinburg, where the film cultural center is located. The basic design principles of the avant-garde era were used, including geometric structures, crisscrossing diagonals and dynamic compositional techniques. Contrasting color combinations, easy-to-read fonts and integrated photography are also used. Additional colors were included to symbolize the variety of services and cultural activities offered by the film cultural center, and dimensional elements added visual richness to the composition. The goal of developing not only a constructivist rethinking of the location, but also the integration of current techniques was achieved. |
| format | Article |
| id | doaj-art-db15b8a86d2542a6a1414e88fbd36dd8 |
| institution | DOAJ |
| issn | 2949-074X |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Ekaterinburg Academy of Contemporary Art |
| record_format | Article |
| series | Управление культурой |
| spelling | doaj-art-db15b8a86d2542a6a1414e88fbd36dd82025-08-20T03:08:18ZengEkaterinburg Academy of Contemporary ArtУправление культурой2949-074X2023-12-014414866Interpretation of Constructivism Stylistics in the Development of the Identity of a Film Cultural Center as a Tool of Attracting the AudienceDana K. Timonina0Olga A. Tsesevichene1https://orcid.org/0000-0003-0220-8086Ekaterinburg Academy of Contemporary ArtEkaterinburg Academy of Contemporary ArtIn recent years, there has been a growing popularity of the synthetic format of cinemas and cultural institutions, which are no longer exclusively locations for film distribution activities and are turning into film cultural centers. Transformed into a new interdisciplinary format, they harmoniously combine film screenings, gallery work, exhibitions and various events in the fields of culture, art, science and education. Expressive branding (identity) always serves as a means of communication between the organization and consumers, which increases their common interest both in the socio-cultural sphere of the city and in the city/region as a whole.To attract the audience, agitate the population for cultural enrichment and increase the level of local patriotism, it was necessary to conduct research on the target audience and develop the identity of the Omega film cultural center, analyzing the features of the organization's location. Segmentation by cultural preferences was used as methods for analyzing the target audience, and the type of audience of the institution was determined - escapists. Design methods: analysis of similar developments (direct and indirect), associative thinking method and projectivography method. The design concept developed for the organization is based on a reflection of its multicultural activities, combining educational work and film screenings. The main branding metaphor is to popularize the style of constructivism, reflecting the historical prime of the Ordzhonikidzevsky district of Ekaterinburg, where the film cultural center is located. The basic design principles of the avant-garde era were used, including geometric structures, crisscrossing diagonals and dynamic compositional techniques. Contrasting color combinations, easy-to-read fonts and integrated photography are also used. Additional colors were included to symbolize the variety of services and cultural activities offered by the film cultural center, and dimensional elements added visual richness to the composition. The goal of developing not only a constructivist rethinking of the location, but also the integration of current techniques was achieved.https://managing-culture.eaca.ru/archive/2023/4/6territorial brandingbrandingidentityconstructivismneoconstructivismfilm cultural centerthe multicultural arts centersegmentation by cultural preferences |
| spellingShingle | Dana K. Timonina Olga A. Tsesevichene Interpretation of Constructivism Stylistics in the Development of the Identity of a Film Cultural Center as a Tool of Attracting the Audience Управление культурой territorial branding branding identity constructivism neoconstructivism film cultural center the multicultural arts center segmentation by cultural preferences |
| title | Interpretation of Constructivism Stylistics in the Development of the Identity of a Film Cultural Center as a Tool of Attracting the Audience |
| title_full | Interpretation of Constructivism Stylistics in the Development of the Identity of a Film Cultural Center as a Tool of Attracting the Audience |
| title_fullStr | Interpretation of Constructivism Stylistics in the Development of the Identity of a Film Cultural Center as a Tool of Attracting the Audience |
| title_full_unstemmed | Interpretation of Constructivism Stylistics in the Development of the Identity of a Film Cultural Center as a Tool of Attracting the Audience |
| title_short | Interpretation of Constructivism Stylistics in the Development of the Identity of a Film Cultural Center as a Tool of Attracting the Audience |
| title_sort | interpretation of constructivism stylistics in the development of the identity of a film cultural center as a tool of attracting the audience |
| topic | territorial branding branding identity constructivism neoconstructivism film cultural center the multicultural arts center segmentation by cultural preferences |
| url | https://managing-culture.eaca.ru/archive/2023/4/6 |
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