A Greenpreneurship Framework for Okra Business to Global Sustainability
Abstract: A Greenpreneurship Framework for Okra Business to Global Sustainability Purpose: Developing a sustainable okra business model oriented towards the global market by considering environmental, technological, social, and economic aspects. Method: Utilizing Participatory Action Research b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Malang
2025-03-01
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| Series: | Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen |
| Subjects: | |
| Online Access: | https://jurnal.polinema.ac.id/index.php/JRAAM/article/view/6423 |
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| Summary: | Abstract: A Greenpreneurship Framework for Okra Business to Global Sustainability
Purpose: Developing a sustainable okra business model oriented towards the global market by considering environmental, technological, social, and economic aspects.
Method: Utilizing Participatory Action Research by involving consumers, farmers, PT Mitra Tani Dua Tujuh, and community leaders to explore in-depth information on the challenges and opportunities of okra agribusiness.
Result: Producing a sustainable business model based on green entrepreneurship that covers the entire okra agricultural value chain from upstream to downstream.
Novelty: Integrating sustainability principles comprehensively into okra business management to enhance efficiency and competitiveness.
Contribution: Enhancing the competitiveness and sustainability of okra agribusiness through an innovative approach based on environmental sustainability and global market expansion.
Abstrak: Kerangka Greenpreneurship Bisnis Okra untuk Keberlanjutan Global
Tujuan: Mengembangkan model bisnis okra berkelanjutan yang berorientasi pada pasar global dengan mempertimbangkan aspek lingkungan, teknologi, sosial, dan ekonomi.
Metode: Menggunakan Participatory Action Research dengan melibatkan konsumen, petani, PT Mitra Tani Dua Tujuh, serta tokoh masyarakat untuk menggali informasi mendalam terkait tantangan dan peluang agribisnis okra.
Hasil: Menghasilkan model bisnis berkelanjutan berbasis kewirausahaan hijau yang mencakup seluruh rantai nilai pertanian okra, dari hulu ke hilir.
Kebaruan: Mengintegrasikan prinsip keberlanjutan secara menyeluruh dalam pengelolaan bisnis okra untuk meningkatkan efisiensi dan daya saing.
Kontribusi: Meningkatkan daya saing dan keberlanjutan agribisnis okra dengan pendekatan inovatif berbasis lingkungan dan pasar global. |
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| ISSN: | 2443-3381 2443-1419 |