The battle of the Zé Gotinhas: The schismogenesis of images and political audiences on Brazilian social media
Abstract: Centring on a dispute between different versions of an icon of public health and immunization policies in Brazil, we explore the analytic potential of the rival images and their embedding in a dynamic structure of long-term schismogenesis fed by former president Jair Bolsonaro, his politic...
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| Format: | Article |
| Language: | English |
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Associação Brasileira de Antropologia
2025-01-01
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| Series: | Vibrant: Virtual Brazilian Anthropology |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1809-43412024000101012&lng=en&tlng=en |
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| author | Kelly Cristiane da Silva Fábio de Oliveira Martins |
| author_facet | Kelly Cristiane da Silva Fábio de Oliveira Martins |
| author_sort | Kelly Cristiane da Silva |
| collection | DOAJ |
| description | Abstract: Centring on a dispute between different versions of an icon of public health and immunization policies in Brazil, we explore the analytic potential of the rival images and their embedding in a dynamic structure of long-term schismogenesis fed by former president Jair Bolsonaro, his political allies and publics. The conflict over different versions of Zé Gotinha published at the beginning of Covid-19 vaccination - one produced by the illustrator and designer-activist Cristiano Siqueira, another commissioned by Eduardo Bolsonaro, a federal deputy and a son of the former president-inserted in the context of a semiological guerrilla war, allows us to examine the different images as, simultaneously, part of a confrontation that begins with the images and ends in the structural forces perpetuating the schismogenesis between allies of the former president and his adversaries. Over the course of the text, we identify symbolic offensives and retreats in accordance with the political situation of the moment. |
| format | Article |
| id | doaj-art-da74ea38085f407fa26250718e8b5476 |
| institution | Kabale University |
| issn | 1809-4341 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Associação Brasileira de Antropologia |
| record_format | Article |
| series | Vibrant: Virtual Brazilian Anthropology |
| spelling | doaj-art-da74ea38085f407fa26250718e8b54762025-01-21T07:44:59ZengAssociação Brasileira de AntropologiaVibrant: Virtual Brazilian Anthropology1809-43412025-01-012110.1590/1809-43412024v21e211013The battle of the Zé Gotinhas: The schismogenesis of images and political audiences on Brazilian social mediaKelly Cristiane da Silvahttps://orcid.org/0000-0003-3388-2655Fábio de Oliveira Martinshttps://orcid.org/0009-0002-0212-0017Abstract: Centring on a dispute between different versions of an icon of public health and immunization policies in Brazil, we explore the analytic potential of the rival images and their embedding in a dynamic structure of long-term schismogenesis fed by former president Jair Bolsonaro, his political allies and publics. The conflict over different versions of Zé Gotinha published at the beginning of Covid-19 vaccination - one produced by the illustrator and designer-activist Cristiano Siqueira, another commissioned by Eduardo Bolsonaro, a federal deputy and a son of the former president-inserted in the context of a semiological guerrilla war, allows us to examine the different images as, simultaneously, part of a confrontation that begins with the images and ends in the structural forces perpetuating the schismogenesis between allies of the former president and his adversaries. Over the course of the text, we identify symbolic offensives and retreats in accordance with the political situation of the moment.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1809-43412024000101012&lng=en&tlng=enJair BolsonaroBolsonarismActivist designZé GotinhaCovid-19Schismogenesis |
| spellingShingle | Kelly Cristiane da Silva Fábio de Oliveira Martins The battle of the Zé Gotinhas: The schismogenesis of images and political audiences on Brazilian social media Vibrant: Virtual Brazilian Anthropology Jair Bolsonaro Bolsonarism Activist design Zé Gotinha Covid-19 Schismogenesis |
| title | The battle of the Zé Gotinhas: The schismogenesis of images and political audiences on Brazilian social media |
| title_full | The battle of the Zé Gotinhas: The schismogenesis of images and political audiences on Brazilian social media |
| title_fullStr | The battle of the Zé Gotinhas: The schismogenesis of images and political audiences on Brazilian social media |
| title_full_unstemmed | The battle of the Zé Gotinhas: The schismogenesis of images and political audiences on Brazilian social media |
| title_short | The battle of the Zé Gotinhas: The schismogenesis of images and political audiences on Brazilian social media |
| title_sort | battle of the ze gotinhas the schismogenesis of images and political audiences on brazilian social media |
| topic | Jair Bolsonaro Bolsonarism Activist design Zé Gotinha Covid-19 Schismogenesis |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1809-43412024000101012&lng=en&tlng=en |
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