Die belang van die interne publiek in openbare betrekkinge
Should public relations officers tend to neglect the importance of their internal publics for the success of their organisations, the literature is explicit on the dangers of such negligence. In this article the nature of public relations as the important institutional communication function of org...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2164 |
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| author | Steenkamp Vorster |
| author_facet | Steenkamp Vorster |
| author_sort | Steenkamp Vorster |
| collection | DOAJ |
| description |
Should public relations officers tend to neglect the importance of their internal publics for the success of their organisations, the literature is explicit on the dangers of such negligence. In this article the nature of public relations as the important institutional communication function of organisations is explored with special reference to the importance of the attitudes and opinions of those who constitute an organisation's internal publics, as seen by various authors. The potential influence of employees, investors or other important groups as well as management itself on the public relations programme and the organisation itself is described and it is concluded that organisations with informed and motivating managements, devoted, motivated and loyal employees and supportive investors, will probably achieve greater overall success as those without these attributes. The public relations function should be encouraged by management to help achieve this through all the available communicative techniques.
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| format | Article |
| id | doaj-art-da65d846818d4112a7eb46fc49cf8c43 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-da65d846818d4112a7eb46fc49cf8c432025-01-20T08:42:27ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-013110.36615/jcsa.v3i1.2164Die belang van die interne publiek in openbare betrekkingeSteenkamp Vorster Should public relations officers tend to neglect the importance of their internal publics for the success of their organisations, the literature is explicit on the dangers of such negligence. In this article the nature of public relations as the important institutional communication function of organisations is explored with special reference to the importance of the attitudes and opinions of those who constitute an organisation's internal publics, as seen by various authors. The potential influence of employees, investors or other important groups as well as management itself on the public relations programme and the organisation itself is described and it is concluded that organisations with informed and motivating managements, devoted, motivated and loyal employees and supportive investors, will probably achieve greater overall success as those without these attributes. The public relations function should be encouraged by management to help achieve this through all the available communicative techniques. https://journals.uj.ac.za/index.php/jcsa/article/view/2164public relations officersnegligenceinstitutional communicationorganisation's internal publicsmanagementcommunicative techniques |
| spellingShingle | Steenkamp Vorster Die belang van die interne publiek in openbare betrekkinge Communicare public relations officers negligence institutional communication organisation's internal publics management communicative techniques |
| title | Die belang van die interne publiek in openbare betrekkinge |
| title_full | Die belang van die interne publiek in openbare betrekkinge |
| title_fullStr | Die belang van die interne publiek in openbare betrekkinge |
| title_full_unstemmed | Die belang van die interne publiek in openbare betrekkinge |
| title_short | Die belang van die interne publiek in openbare betrekkinge |
| title_sort | die belang van die interne publiek in openbare betrekkinge |
| topic | public relations officers negligence institutional communication organisation's internal publics management communicative techniques |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2164 |
| work_keys_str_mv | AT steenkampvorster diebelangvandieinternepubliekinopenbarebetrekkinge |