Churn prediction for SaaS company with machine learning
Purpose – In an era marked by fierce business competition, customer retention is crucial for sustaining profitability. Churn prediction, the ability to forecast customer defections, is essential to enhance retention and can profoundly impact a company’s bottom line. Among prediction techniques, mach...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-06-01
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| Series: | Innovation & Management Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/INMR-06-2023-0101/full/pdf |
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