The Influence of Artistic Kitsch on the Formation of Political Memes
Memes are an integral part of the digital culture of the globalisation era. Being a powerful form of communication, they have a large audience and influence on society. Their origin was due to the emergence of kitsch and its spread in 20th century culture and art. It was kitsch, which went from ‘low...
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| Format: | Article |
| Language: | ces |
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University of Presov, Faculty of Arts
2025-01-01
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| Series: | ESPES |
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| Online Access: | https://espes.ff.unipo.sk/index.php/ESPES/article/view/328 |
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| author | Anastasiia Tormakhova Dmytro Tovmash Ruslan Grechkosii |
| author_facet | Anastasiia Tormakhova Dmytro Tovmash Ruslan Grechkosii |
| author_sort | Anastasiia Tormakhova |
| collection | DOAJ |
| description | Memes are an integral part of the digital culture of the globalisation era. Being a powerful form of communication, they have a large audience and influence on society. Their origin was due to the emergence of kitsch and its spread in 20th century culture and art. It was kitsch, which went from ‘low’ art to camp, that initiated the spread of visual forms that perform a powerful communication function. Political memes have an ideological and relaxation function, and they have a pronounced comic element. A correlation can be traced between them and kitsch, which can be the subject of interdisciplinary research. |
| format | Article |
| id | doaj-art-da6377b71d0f417e813829f9e487fe8d |
| institution | Kabale University |
| issn | 1339-1119 |
| language | ces |
| publishDate | 2025-01-01 |
| publisher | University of Presov, Faculty of Arts |
| record_format | Article |
| series | ESPES |
| spelling | doaj-art-da6377b71d0f417e813829f9e487fe8d2025-01-31T10:48:38ZcesUniversity of Presov, Faculty of ArtsESPES1339-11192025-01-0113211714510.5281/zenodo.14772442281The Influence of Artistic Kitsch on the Formation of Political MemesAnastasiia Tormakhova0Dmytro Tovmash1Ruslan Grechkosii2Taras Shevchenko National University of UkraineTaras Schevchenko National University of KyivDragomanov Ukrainian State UniversityMemes are an integral part of the digital culture of the globalisation era. Being a powerful form of communication, they have a large audience and influence on society. Their origin was due to the emergence of kitsch and its spread in 20th century culture and art. It was kitsch, which went from ‘low’ art to camp, that initiated the spread of visual forms that perform a powerful communication function. Political memes have an ideological and relaxation function, and they have a pronounced comic element. A correlation can be traced between them and kitsch, which can be the subject of interdisciplinary research.https://espes.ff.unipo.sk/index.php/ESPES/article/view/328kitschpolitical memesglobalisationdigital culturevisual political communication |
| spellingShingle | Anastasiia Tormakhova Dmytro Tovmash Ruslan Grechkosii The Influence of Artistic Kitsch on the Formation of Political Memes ESPES kitsch political memes globalisation digital culture visual political communication |
| title | The Influence of Artistic Kitsch on the Formation of Political Memes |
| title_full | The Influence of Artistic Kitsch on the Formation of Political Memes |
| title_fullStr | The Influence of Artistic Kitsch on the Formation of Political Memes |
| title_full_unstemmed | The Influence of Artistic Kitsch on the Formation of Political Memes |
| title_short | The Influence of Artistic Kitsch on the Formation of Political Memes |
| title_sort | influence of artistic kitsch on the formation of political memes |
| topic | kitsch political memes globalisation digital culture visual political communication |
| url | https://espes.ff.unipo.sk/index.php/ESPES/article/view/328 |
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