RESEARCH OF THEORETICAL ASPECTS OF MANAGEMENT OF THE COMMODITY RANGE OF THE ENTERPRISE OF MECHANICAL ENGINEERING
The current problem of management of the commodity range at the domestic mechanical engineering enterprises has investigated. Such aspects as the complex analysis and forecasting of market conditions, competitiveness of goods and the enterprises, main types of assortment policy and indicators of the...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-10-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1172 |
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| author | L. Lavrova L. Putyatina L. Uglova |
| author_facet | L. Lavrova L. Putyatina L. Uglova |
| author_sort | L. Lavrova |
| collection | DOAJ |
| description | The current problem of management of the commodity range at the domestic mechanical engineering enterprises has investigated. Such aspects as the complex analysis and forecasting of market conditions, competitiveness of goods and the enterprises, main types of assortment policy and indicators of the analysis of prospects of the commodity range have considered. By the results of the conducted research, authors have defined methods of management of the commodity range, which implementation will provide an integrated approach to the analysis and increase in competitiveness and prospects of the commodity range of the mechanical engineering enterprise. |
| format | Article |
| id | doaj-art-d9d9197ff9e54f1ca43286db8e42cebc |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-10-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-d9d9197ff9e54f1ca43286db8e42cebc2025-02-04T08:27:57ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-10-01010707310.26425/1816-4277-2018-10-70-731172RESEARCH OF THEORETICAL ASPECTS OF MANAGEMENT OF THE COMMODITY RANGE OF THE ENTERPRISE OF MECHANICAL ENGINEERINGL. Lavrova0L. Putyatina1L. Uglova2Московский авиационный институт (национальный исследовательский университет)Московский авиационный институт (национальный исследовательский университет)Московский авиационный институт (национальный исследовательский университет)The current problem of management of the commodity range at the domestic mechanical engineering enterprises has investigated. Such aspects as the complex analysis and forecasting of market conditions, competitiveness of goods and the enterprises, main types of assortment policy and indicators of the analysis of prospects of the commodity range have considered. By the results of the conducted research, authors have defined methods of management of the commodity range, which implementation will provide an integrated approach to the analysis and increase in competitiveness and prospects of the commodity range of the mechanical engineering enterprise.https://vestnik.guu.ru/jour/article/view/1172mechanical engineering enterprisecompetitiveness of goodscompetitiveness of the enterprisecommodity rangeprice policy |
| spellingShingle | L. Lavrova L. Putyatina L. Uglova RESEARCH OF THEORETICAL ASPECTS OF MANAGEMENT OF THE COMMODITY RANGE OF THE ENTERPRISE OF MECHANICAL ENGINEERING Вестник университета mechanical engineering enterprise competitiveness of goods competitiveness of the enterprise commodity range price policy |
| title | RESEARCH OF THEORETICAL ASPECTS OF MANAGEMENT OF THE COMMODITY RANGE OF THE ENTERPRISE OF MECHANICAL ENGINEERING |
| title_full | RESEARCH OF THEORETICAL ASPECTS OF MANAGEMENT OF THE COMMODITY RANGE OF THE ENTERPRISE OF MECHANICAL ENGINEERING |
| title_fullStr | RESEARCH OF THEORETICAL ASPECTS OF MANAGEMENT OF THE COMMODITY RANGE OF THE ENTERPRISE OF MECHANICAL ENGINEERING |
| title_full_unstemmed | RESEARCH OF THEORETICAL ASPECTS OF MANAGEMENT OF THE COMMODITY RANGE OF THE ENTERPRISE OF MECHANICAL ENGINEERING |
| title_short | RESEARCH OF THEORETICAL ASPECTS OF MANAGEMENT OF THE COMMODITY RANGE OF THE ENTERPRISE OF MECHANICAL ENGINEERING |
| title_sort | research of theoretical aspects of management of the commodity range of the enterprise of mechanical engineering |
| topic | mechanical engineering enterprise competitiveness of goods competitiveness of the enterprise commodity range price policy |
| url | https://vestnik.guu.ru/jour/article/view/1172 |
| work_keys_str_mv | AT llavrova researchoftheoreticalaspectsofmanagementofthecommodityrangeoftheenterpriseofmechanicalengineering AT lputyatina researchoftheoreticalaspectsofmanagementofthecommodityrangeoftheenterpriseofmechanicalengineering AT luglova researchoftheoreticalaspectsofmanagementofthecommodityrangeoftheenterpriseofmechanicalengineering |