THE EFFECTS OF MARKETING MIX ON PESTICIDE PURCHASING DECISIONS THROUGH BRAND IMAGE AMONG RICE FARMERS IN KANOR SUB-DISTRICT, BOJONEGORO DISTRICT

THE EFFECTS OF MARKETING MIX ON PESTICIDE PURCHASING DECISIONS THROUGH BRAND IMAGE AMONG RICE FARMERS IN KANOR SUB-DISTRICT, BOJONEGORO DISTRICT

One of the regencies in East Java, Bojonegoro Regency, also relies on the agricultural sector to drive the economy after the oil and gas sector. One of the sub-districts that has productive land with a high contribution to rice production is Kanor sub-district. Because it is located on the banks of...

Full description

Saved in:
Bibliographic Details
Main Authors: Betty Nur Indah Sari, Budi Setiawan, Fitria Dina Riana
Format: Article
Language:English
Published: University of Brawijaya 2024-07-01
Series:AGRISE
Subjects:
brand image
marketing mix
purchasing decisions
Online Access:https://agrise.ub.ac.id/index.php/agrise/article/view/1221
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items