Rebranding the identity of a municipal university as a tool for its promotion
One of the effective tools for promoting a university, expanding visual communication and informing the audience about it in the socio-cultural space is the creation of a corporate identity, expressed in a diverse identity of the organization. For an institution of higher education, it is important...
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| Main Authors: | Inna A. Akhyamova, Svetlana A. Pletneva |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ekaterinburg Academy of Contemporary Art
2023-06-01
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| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2023/2/11 |
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