Rebranding the identity of a municipal university as a tool for its promotion

One of the effective tools for promoting a university, expanding visual communication and informing the audience about it in the socio-cultural space is the creation of a corporate identity, expressed in a diverse identity of the organization. For an institution of higher education, it is important...

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Bibliographic Details
Main Authors: Inna A. Akhyamova, Svetlana A. Pletneva
Format: Article
Language:English
Published: Ekaterinburg Academy of Contemporary Art 2023-06-01
Series:Управление культурой
Subjects:
Online Access:https://managing-culture.eaca.ru/archive/2023/2/11
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