Rebranding the identity of a municipal university as a tool for its promotion
One of the effective tools for promoting a university, expanding visual communication and informing the audience about it in the socio-cultural space is the creation of a corporate identity, expressed in a diverse identity of the organization. For an institution of higher education, it is important...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ekaterinburg Academy of Contemporary Art
2023-06-01
|
| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2023/2/11 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849732575760744448 |
|---|---|
| author | Inna A. Akhyamova Svetlana A. Pletneva |
| author_facet | Inna A. Akhyamova Svetlana A. Pletneva |
| author_sort | Inna A. Akhyamova |
| collection | DOAJ |
| description | One of the effective tools for promoting a university, expanding visual communication and informing the audience about it in the socio-cultural space is the creation of a corporate identity, expressed in a diverse identity of the organization. For an institution of higher education, it is important to emphasize its uniqueness, originality, direction, content compliance. A single corporate identity style that will reflect the mission and format of the university's activities can become a means of achieving this goal. The identity of the municipal budgetary educational institution of higher education "Yekaterinburg Academy of Contemporary Art" (Institute) (hereinafter EASI, Academy) has various media (souvenirs, printing, navigation, etc.), while its elements are too diverse, sometimes not quite are combined with each other, because they are too diverse. All this makes it very difficult to recognize and promote the university in the socio-cultural space of the city. The purpose of this article is to present a rethinking of the existing corporate identity of a municipal university based on an analysis of analogues, to identify options for updating the corporate identity and examples of identity rebranding. |
| format | Article |
| id | doaj-art-d97d37e5bf934b4dbc63948e53dee917 |
| institution | DOAJ |
| issn | 2949-074X |
| language | English |
| publishDate | 2023-06-01 |
| publisher | Ekaterinburg Academy of Contemporary Art |
| record_format | Article |
| series | Управление культурой |
| spelling | doaj-art-d97d37e5bf934b4dbc63948e53dee9172025-08-20T03:08:18ZengEkaterinburg Academy of Contemporary ArtУправление культурой2949-074X2023-06-012889553Rebranding the identity of a municipal university as a tool for its promotionInna A. Akhyamova0Svetlana A. Pletneva1Ekaterinburg Academy of Contemporary ArtEkaterinburg Academy of Contemporary ArtOne of the effective tools for promoting a university, expanding visual communication and informing the audience about it in the socio-cultural space is the creation of a corporate identity, expressed in a diverse identity of the organization. For an institution of higher education, it is important to emphasize its uniqueness, originality, direction, content compliance. A single corporate identity style that will reflect the mission and format of the university's activities can become a means of achieving this goal. The identity of the municipal budgetary educational institution of higher education "Yekaterinburg Academy of Contemporary Art" (Institute) (hereinafter EASI, Academy) has various media (souvenirs, printing, navigation, etc.), while its elements are too diverse, sometimes not quite are combined with each other, because they are too diverse. All this makes it very difficult to recognize and promote the university in the socio-cultural space of the city. The purpose of this article is to present a rethinking of the existing corporate identity of a municipal university based on an analysis of analogues, to identify options for updating the corporate identity and examples of identity rebranding.https://managing-culture.eaca.ru/archive/2023/2/11identity rebrandinguniversity identityform stylemunicipal universitypromotion of an educational organization |
| spellingShingle | Inna A. Akhyamova Svetlana A. Pletneva Rebranding the identity of a municipal university as a tool for its promotion Управление культурой identity rebranding university identity form style municipal university promotion of an educational organization |
| title | Rebranding the identity of a municipal university as a tool for its promotion |
| title_full | Rebranding the identity of a municipal university as a tool for its promotion |
| title_fullStr | Rebranding the identity of a municipal university as a tool for its promotion |
| title_full_unstemmed | Rebranding the identity of a municipal university as a tool for its promotion |
| title_short | Rebranding the identity of a municipal university as a tool for its promotion |
| title_sort | rebranding the identity of a municipal university as a tool for its promotion |
| topic | identity rebranding university identity form style municipal university promotion of an educational organization |
| url | https://managing-culture.eaca.ru/archive/2023/2/11 |
| work_keys_str_mv | AT innaaakhyamova rebrandingtheidentityofamunicipaluniversityasatoolforitspromotion AT svetlanaapletneva rebrandingtheidentityofamunicipaluniversityasatoolforitspromotion |