AI Impact on Hotel Guest Satisfaction via Tailor-Made Services: A Case Study of Serbia and Hungary

AI Impact on Hotel Guest Satisfaction via Tailor-Made Services: A Case Study of Serbia and Hungary

This study examines the level of implementation of artificial intelligence (AI) in the personalization of hotel services and its impact on guest satisfaction through an analysis of tourists’ attitudes and behaviors The focus of the research is on how personalized recommendations for food and beverag...

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Bibliographic Details
Main Authors: Ranko Makivić, Dragan Vukolić, Sonja Veljović, Minja Bolesnikov, Lóránt Dénes Dávid, Andrea Ivanišević, Mario Silić, Tamara Gajić
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Information
Subjects:
AI
tailor-made services
hotel industry
personalized service
tourist satisfaction
Serbia
Online Access:https://www.mdpi.com/2078-2489/15/11/700
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