Data-driven strategies for digital native market segmentation using clustering

Data-driven strategies for digital native market segmentation using clustering

The rapid growth of internet users and social networking sites presents significant challenges for entrepreneurs and marketers. Understanding the evolving behavioral and psychological patterns across consumer demographics is crucial for adapting business models effectively. Particularly, the emergen...

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Bibliographic Details
Main Authors: Md Ashraf Uddin, Md. Alamin Talukder, Md. Redwan Ahmed, Ansam Khraisat, Ammar Alazab, Md. Manowarul Islam, Sunil Aryal, Ferdaus Anam Jibon
Format: Article
Language:English
Published: KeAi Communications Co., Ltd. 2024-01-01
Series:International Journal of Cognitive Computing in Engineering
Subjects:
Digital native
Social networking sites
Market segmentation
Clustering
Digital business tools
Online Access:http://www.sciencedirect.com/science/article/pii/S2666307424000135
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