The last word
A few weeks ago we were the fortunate recipients of Clicking by Faith Popcorn, proclaimed by Fortune Magazine to be “the Nostradamus of Marketing”. The subtitle of the book is “16 Trends to future fit your life, your work, and your business”. Nostradamus, here and now telling us about our future? A...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1851 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832593802324344832 |
|---|---|
| author | Anton Verwey Jan Bredenkamp |
| author_facet | Anton Verwey Jan Bredenkamp |
| author_sort | Anton Verwey |
| collection | DOAJ |
| description |
A few weeks ago we were the fortunate recipients of Clicking by Faith Popcorn, proclaimed
by Fortune Magazine to be “the Nostradamus of Marketing”. The subtitle of the book is
“16 Trends to future fit your life, your work, and your business”. Nostradamus, here and
now telling us about our future?
As part of our strategy consulting work, we also read through a variety of magazines,
journals and e-zines covering a wide range of disciplines, such as business, economics,
politics and technology. Perhaps being more attuned to the trends we picked up
because of Clicking, it dawned on us that almost all of the articles illustrated in some
form or another a real shift in social patterns. This awareness raised a concern that
perhaps what Clicking was doing was simply illustrating the surface of a much more
substantial “social revolution”. Could it be that these trends are nothing more than
the symptoms of a much more profound change?
|
| format | Article |
| id | doaj-art-d8c26f0e64cb45a1ad95f49f8cebaf86 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-d8c26f0e64cb45a1ad95f49f8cebaf862025-01-20T08:49:51ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0118110.36615/jcsa.v18i1.1851The last wordAnton VerweyJan Bredenkamp0University of Johannesburg A few weeks ago we were the fortunate recipients of Clicking by Faith Popcorn, proclaimed by Fortune Magazine to be “the Nostradamus of Marketing”. The subtitle of the book is “16 Trends to future fit your life, your work, and your business”. Nostradamus, here and now telling us about our future? As part of our strategy consulting work, we also read through a variety of magazines, journals and e-zines covering a wide range of disciplines, such as business, economics, politics and technology. Perhaps being more attuned to the trends we picked up because of Clicking, it dawned on us that almost all of the articles illustrated in some form or another a real shift in social patterns. This awareness raised a concern that perhaps what Clicking was doing was simply illustrating the surface of a much more substantial “social revolution”. Could it be that these trends are nothing more than the symptoms of a much more profound change? https://journals.uj.ac.za/index.php/jcsa/article/view/1851shiftsocial patternsClickingillustratingsocial revolutionchange |
| spellingShingle | Anton Verwey Jan Bredenkamp The last word Communicare shift social patterns Clicking illustrating social revolution change |
| title | The last word |
| title_full | The last word |
| title_fullStr | The last word |
| title_full_unstemmed | The last word |
| title_short | The last word |
| title_sort | last word |
| topic | shift social patterns Clicking illustrating social revolution change |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1851 |
| work_keys_str_mv | AT antonverwey thelastword AT janbredenkamp thelastword AT antonverwey lastword AT janbredenkamp lastword |