The influence of price levels, product quality and service quality on the purchasing decisions of customers of the SA Interior store at ITC Cempaka Mas

The influence of price levels, product quality and service quality on the purchasing decisions of customers of the SA Interior store at ITC Cempaka Mas

Interior Design of a room is the main aspect that contributes to the beauty of the room and also the comfort of people in the room. Globalization contributes to the rampant development of sales of products for interior design needs with a supply of quality goods and competitive prices. Many new entr...

Full description

Saved in:
Bibliographic Details
Main Authors: Brastoro Brastoro, Muhammad Fuad, Elisabeth Vita, Elis Sondang Dasawaty, Abhishek Pursnani
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2023-06-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
price, product quality, quality of service, purchasing decision
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/2421
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items