THE ASYMMETRY OF INFORMATION ON FOOD MARKET AND CONSUMERS’ PREFERENCES – SOME ASPECTS
There is the asymmetry of information between the subjects that represent supply and demand on food market. The level of the asymmetry is differentiated depending on a product category. The following paper focuses on bioactive/functional food. These are segments in which the asymmetry is particularl...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1305 |
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| _version_ | 1832557200400187392 |
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| author | Renata Nestorowicz |
| author_facet | Renata Nestorowicz |
| author_sort | Renata Nestorowicz |
| collection | DOAJ |
| description | There is the asymmetry of information between the subjects that represent supply and demand on food market. The level of the asymmetry is differentiated depending on a product category. The following paper focuses on bioactive/functional food. These are segments in which the asymmetry is particularly visible as the characteristics of these food products (especially prohealth characteristics) may be revealed only after consumption. The discussion indicates interrelations between the level of consumers’ knowledge and the level of the asymmetry of information on food market of functional/bioactive products. The influence of the asymmetry of knowledge and the asymmetry of information on consumers preferences has been presented based on the results of the conducted research. |
| format | Article |
| id | doaj-art-d8620db5ba7b4c7b8b6064f1c51f1283 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2013-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-d8620db5ba7b4c7b8b6064f1c51f12832025-02-03T05:41:02ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-12-0110(59)THE ASYMMETRY OF INFORMATION ON FOOD MARKET AND CONSUMERS’ PREFERENCES – SOME ASPECTSRenata Nestorowicz0Uniwersytet Ekonomiczny w Poznaniu, Katedra Strategii MarketingowychThere is the asymmetry of information between the subjects that represent supply and demand on food market. The level of the asymmetry is differentiated depending on a product category. The following paper focuses on bioactive/functional food. These are segments in which the asymmetry is particularly visible as the characteristics of these food products (especially prohealth characteristics) may be revealed only after consumption. The discussion indicates interrelations between the level of consumers’ knowledge and the level of the asymmetry of information on food market of functional/bioactive products. The influence of the asymmetry of knowledge and the asymmetry of information on consumers preferences has been presented based on the results of the conducted research.https://pefim.sggw.edu.pl/article/view/1305the asymmetry of informationthe asymmetry of knowledgebioactive/ functional foodconsumers’ preferences on food market |
| spellingShingle | Renata Nestorowicz THE ASYMMETRY OF INFORMATION ON FOOD MARKET AND CONSUMERS’ PREFERENCES – SOME ASPECTS Polityki Europejskie, Finanse i Marketing the asymmetry of information the asymmetry of knowledge bioactive/ functional food consumers’ preferences on food market |
| title | THE ASYMMETRY OF INFORMATION ON FOOD MARKET AND CONSUMERS’ PREFERENCES – SOME ASPECTS |
| title_full | THE ASYMMETRY OF INFORMATION ON FOOD MARKET AND CONSUMERS’ PREFERENCES – SOME ASPECTS |
| title_fullStr | THE ASYMMETRY OF INFORMATION ON FOOD MARKET AND CONSUMERS’ PREFERENCES – SOME ASPECTS |
| title_full_unstemmed | THE ASYMMETRY OF INFORMATION ON FOOD MARKET AND CONSUMERS’ PREFERENCES – SOME ASPECTS |
| title_short | THE ASYMMETRY OF INFORMATION ON FOOD MARKET AND CONSUMERS’ PREFERENCES – SOME ASPECTS |
| title_sort | asymmetry of information on food market and consumers preferences some aspects |
| topic | the asymmetry of information the asymmetry of knowledge bioactive/ functional food consumers’ preferences on food market |
| url | https://pefim.sggw.edu.pl/article/view/1305 |
| work_keys_str_mv | AT renatanestorowicz theasymmetryofinformationonfoodmarketandconsumerspreferencessomeaspects AT renatanestorowicz asymmetryofinformationonfoodmarketandconsumerspreferencessomeaspects |