Communicating the protection of information privacy
The world economic system’s transformation from a dominant mass-production model to a mass-customisation model is seen to have created a demand for personal information from consumers. This has led to many consumers feeling the need to protect their information as businesses request increasingly mo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1786 |
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| Summary: | The world economic system’s transformation from a dominant mass-production model
to a mass-customisation model is seen to have created a demand for personal information
from consumers. This has led to many consumers feeling the need to protect their
information as businesses request increasingly more personal information during
commercial transactions. This conceptual paper addresses information privacy as an
inter-disciplinary issue that affects relationships at micro, macro and global levels.
First at micro level, addressing the value perception of information among consumers
and marketers; secondly at macro level, illustrating the role of the government in
protecting information privacy; and thirdly at global level, since the flow of information
plays a major role in eliminating boundaries between countries. Finally, the managerial
implications of information privacy are discussed, concluding that effective customer
relations now require businesses to communicate in ways that make their customers
feel protected.
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| ISSN: | 0259-0069 2957-7950 |