The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan

The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan

In the rapidly evolving automotive market of Medan City, social media marketing and brand experience have emerged as crucial factors in fostering brand loyalty among MPV car users by enhancing customer engagement. The purpose of this study is to find out and analyze the influence of social media mar...

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Bibliographic Details
Main Authors: Indawati Lestari, Desy Astrid Anindya, Finta Aramita
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-10-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
sosial media marketing, brand experience, customer engagement, brand loyalty
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/4322
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