Challenges and Their Possible Solutions in the Ever-Changing Lake Balaton Region
We carried out this research focussing on the importance and local role of entrepreneurs in order to find out how “Balaton identity” can be developed and enhanced and which factors influence its existence. We are also interested in the way the political marketing for regionalisation can help the loc...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | ces |
| Published: |
University of South Bohemia
2015-12-01
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| Series: | DETUROPE |
| Subjects: | |
| Online Access: | http://www.deturope.eu/file_download.php?type=2&item=134 |
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