The influence of social media on tourists' intention to return: a study in Can Tho city, Vietnam

The research objective is to determine the impact of social media on tourists' intention to return: research in Can Tho city, Vietnam, on that basis, proposes some managerial implications to enhance tourists' intention to return. The article uses qualitative research methods combined...

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Bibliographic Details
Main Authors: Tran Minh Hung, Cao Thi Sen, Nguyen Van Dinh
Format: Article
Language:English
Published: Growing Science 2025-01-01
Series:Decision Science Letters
Online Access:https://www.growingscience.com/dsl/Vol14/dsl_2025_27.pdf
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